How do you rank better than your competitors? It starts by understanding where they rank today against the same keywords you want to rank best for. What is their estimated traffic based on all of the keywords for which they rank? How has that been trending? Have they been affected by known major Google algorithm updates? What is their site structure? What is their backlink profile? What is their strongest content and their weakest?
We can use tools to identify and then analyze your top competitors. This sort of competitive analysis is hard to come by in the world of SEO agencies. Simply put, it takes a truly seasoned SEO professional to evaluate a website holistically, with market data, and glean insights. It's sort of like unlocking a complex puzzle based on clues. We'll provide some hypothesis as to why your competitors are ranking well, and the then offer a prioritized list of strategies you can pursue to displace them.