Google in 2019
It's a mobile first world.
What worked in the past to rank better in Google won't get you very far in 2019, or worse, could get you into the penalty box. With machine learning (Google Rank Brain) determining how to rank websites in Google Search results, you have to think about meeting a searcher's intent, rather than stuffing your page with keywords.
Local SEO is all about ensuring Google understands that you are near the searcher and that your business legitimate and popular. Schema markup is important as are links and brand mentions on other sites.
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